PlanKit
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Brand building

Growth and reach

Websites and systems

PlanKit
Book a strategy call

Digital marketing measured by profit and return

We connect your ads to your website and CRM, then improve targeting, messages and landing pages based on the data. Each week you see what you spent and what came back.

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Less wasted ad budget, and results you can measure.

What you get

  • Market and Buyer Intent Keyword Research
  • Campaign Structure and Conversion Tracking
  • Ad Management and A/B Testing
  • Landing Page Optimization
  • Weekly Reports with an Action Plan
The problem

We spend a lot on ads, and we cannot tell where customers come from or what each pound earns us.

What we do

We set up attribution for every customer, split your audience into clear segments, and keep testing ads and landing pages.

What the service includes

  • Market and Buyer Intent Keyword Research

    We find the search terms customers use when they are ready to buy, and build targeting around them.

  • Campaign Structure and Conversion Tracking

    We build an organized campaign structure and set up the Pixel and Conversion API to record every conversion.

  • Ad Management and A/B Testing

    Daily ad management with ongoing tests of copy, creatives and audiences.

  • Landing Page Optimization

    We keep refining landing pages to raise the conversion rate and lower acquisition cost.

  • Weekly Reports with an Action Plan

    A weekly report with the numbers and clear decisions for the following week.

How we work with you

Every project has four stages. At each one you know what you will receive and when.

  1. Diagnosis

    We review where you stand, your competitors and your numbers, and find where you lose customers.

    You get: a diagnosis report

  2. Plan

    Measurable goals, the services you need, the budget and the timeline.

    You get: a written plan and a quote

  3. Execution

    One team does the work, with an account manager who answers you directly.

    You get: a weekly report

  4. Measure and improve

    We compare results with the goal every month and change what is not working.

    You get: a monthly review

Questions about Digital Marketing and Paid Ads

Does this include ad creatives?

Yes, as part of the content or production plan, depending on the agreed scope.

How do you measure campaign success?

We track customer acquisition cost (CAC), return on ad spend (ROAS), conversion rate (CVR) and revenue growth.

Services that go with this one

Social Media Management

We run your accounts with a monthly content plan, weekly Reels production and audience replies, and measure what turns into customers.

Media Buying and Ad Management

We buy and manage ad space on Meta, Google and TikTok, and move budget toward what returns the most.